S.I.VILLAGE is a premium online store introduced by SHINSEGAE INTERNATIONAL CO. LTD., through fashion, beauty and living brands, which embraces leading domestic brands and international luxury brands.FRANK participated the launching of S.I.VILLAGE in 2016 and derived three concept keywords – Minimal, Kind and Direct Access.(Minimal) General elements commonly shared by brands are minimally expressed.(Kind) Distinguishable elements are kindly expressed.(Direct Access) Users may quickly access desired contents anytime and anywhere. It has been designed to make shopping fun for users by increasing accessibility to the menu, styling minimally and applying the irregular grid system.